The Super Bowl is full of electric car commercials this year. by major automakers from General Motors, Nissan to BMW. Show off a new generation of electric cars powered by electrons.
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But before you rush to your local dealer to see new EVs from your favorite commercials. Be forewarned: Don't believe everything you see on TV. It's a classic case of a car company that
puts an electric wagon in front of a horse. Since most people are unaware that many of these companies actually sell EVs, the automotive industry needs to build brand awareness.
And that's going to cost a lot of money -- about $6.5 million for a 30-second ad, according to NBC -- but the EV hype cycle is way off. This leaves many automakers in an uncomfortable position to create rumors